Technological Trends for the coming years

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1. Bearish and bullish positions

The rapid evolution of social media and mobile technologies is driving a shift in consumer habits and the way they live. Soon, for example, refrigerators will identify and order foodstuffs that are missing in the house, robots will register this and drones will deliver the products at the doorstep of homes. As a result, there will be a reduction in the need for market employees and drivers to make deliveries.

This new environment fostered by digital companies will profoundly change business processes, along with job demography, giving rise to the need for more advanced skills in all industries. By 2018, companies will demand 50% fewer workers in business processes and 500% more key jobs in digital companies, compared to traditional models.

04. Contributions to increased life expectancy

By 2020, life expectancy in the developed world will increase by half a year due to the growing adoption of wireless health monitoring technologies. Before that, in 2017, diabetes care costs will be reduced by 10% through the use of smartphones. Monitoring equipment that can be “wearable” holds great promise.

Today, a simple bracelet can monitor heart rate, temperature and a host of environmental factors. Some wireless heart-monitoring stickers, smart shirts and sensors in accessories promise users more precision, choice and comfort. Wireless transmission is easy and clear.

Data can be correlated with large cloud-based information repositories to generate approved actions and, via social media, obtain information. Gartner predicts that data from remote monitoring devices will provide continuous access from patients to physicians.

07. Flexibility for the benefit of the consumer

By 2017, 70% of successful digital business models will depend on unstable processes designed to change with customer needs. Before that, later this year, the forecast is that 5% of global companies design “supermaneuverable” processes that offer competitive advantages.

Flexibility makes offerings often impossible to duplicate by other competitors. Deliberately unstable processes will drive a drastic shift in the capabilities of companies and their people more fluidly. The ability to change quickly will leverage the concepts of organizational liquidity. This holistic approach, which mixes the business model, processes, technology and people, will fuel the success of the digital company.

10. Mobile advertising combined with customer positioning

Increasingly, digital marketers are increasing their focus on mobile advertising and advanced analytics to take advantage of the growing use of mobile devices. Actions become highly targeted based on recent acquisitions, buying habits, city of residence and interests.

By 2020, retail companies using targeted messaging combined with in-house positioning systems (IPS) will see a 5% increase in sales. Another forecast is that, by 2016, there will be an increase in the amount of offers from retailers focused on customer location and time spent in store.

02. Emergence of disruptive digital companies

By 2017, big disruptive digital companies will be launched, designed by a computer algorithm. In a more short-term perspective, companies that combine technology and logistics markets to challenge legacy and purely physical business ecosystems will have greater value.

The world economy is ripe for digital disruption, and this is clear in global market companies such as Uber and Airbnb, which are taking the floor out of transportation and hotels, respectively. As such companies exhibit the effects of networks (ie, their value increases with each new entrant), they tend to form natural monopolies, but are challenged by all the regulatory and market complexities, making them less receptive to computer analysts. .

In the meantime, the positive creation of success in such models – valuations of tens of hundreds of billions of companies under the age of five – represents an irresistible attraction for capital investment.

05. Rise of mobile digital assistants

By the end of 2016, more than US$ 2 billion of online purchases will be made exclusively by mobile digital assistants per year. Initially, they will take care of trivial tactical processes like jotting down names, addresses and credit card information. Some fixed events, such as repositioning in markets, will be common and will give these types of assistants the confidence to evolve.

They then tend to make more complex decisions, like the evening's schedule: choosing a top-rated movie and then dinner. Digital assistants will be on multiple platforms, but mobile devices will be the most accessible and preferred devices adopted.

08. Experience in focus

By 2017, 50% of investments in consumer products will be redirected to innovations in the consumer experience. And later this year, the forecast indicates that more than half of traditional consumer products will have native digital extensions. In many industries, hypercompetition has eroded the advantages of traditional offerings, making the customer experience the new battleground.

Companies seek to regain the loyalty of their customers, who are now empowered by easy access to price and product information via search and social channels. The reality is that innovation focused on new products – and even new business models – is subject to periods of sinking competitive advantage. Competitors and alternatives abound, and product innovation is bound to accelerate commoditization. Customer experience innovation remains the key to lasting brand loyalty.

03. Cost reduction

Another Gartner forecast is that, by 2018, the total cost of operating digital companies will be reduced by 50% through intelligent machines and industrialized services. Even without these technological devices being able to replace human labor, they will displace complacency and inefficiency and add tremendous speed to business operations.

Pursuing consumer preference to use the internet and mobile services to drive business efficiencies and optimize time management, industries are striving to improve the customer experience through simplification and automation. By making end-to-end processes smarter, they minimize manual interventions and allow consumers to help themselves – self-service.

Customer needs for faster, cheaper and better products and services, available anytime, anywhere and on any channel, are fueling the digital enterprise revolution.

06. Renewed interest in mobile payments

This year, Gartner predicts, the US market will see renewed interest in mobile payments — in part due to the introduction of Apple Pay and similar efforts by competitors such as Google to encourage adoption of Google Wallet. By 2017, US mobility customer engagement will drive local mobile commerce revenue by 50% of digital commerce revenues.

The growing power of smartphones and tablets and the applications available for each of them allow consumers to better interact with businesses, have better experiences and receive content at virtually every stage of the purchase process. As device manufacturers and application developers improve usability and functionality, and address user concerns about security, devices will become increasingly critical to customers.

Consumers who were born and raised using the internet as a platform for communication, information and transactions and live tied to their mobile devices tend to want service providers and retailers to meet their expectations of connected commerce experiences.

09. Personalization grows

The 3D printer is already having a profound impact on enabling startups to reduce infrastructure costs compared to existing traditional manufacturing processes. By 2017, nearly 20% of online stores that sell durable goods will use the equipment to create personalized product offerings. Later this year, more than 90% in this sector will actively seek external partnerships to support the new “custom” product business models.

Companies that organize strategies first will end up defining space in these categories. This requires a corporate culture that supports “non-compliant” products, new “concierge” business capabilities on the front lines, and administrative teams with operational and IT capabilities. New agility will be required in addition to rigid process automation, which may require completely new business systems.

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