Gamefication use of Games in Education and Business

What is Gamification


Gamification, in a simple definition, means using the game in situations that are not entertainment, that is, using games in a corporate environment or at school.

  • Use of Games in Business
  • Use of Games in Education
  • Use of Games in Corporate Education

The game has a great value, which is to engage people in the processes, that is, it makes people participate by diving into all the processes within a plan.

Every game has an objective, a reward and a defeat condition.

As an example of the use of games in the corporate world, airlines that used (and still use) loyalty cards with rewards for people who use them the most. The mechanisms that these companies used were not just rewards, but also fun and challenges. For example, if you travel to a certain place your points can be doubled, here we have a challenge with a reward.

In games we have proficiency levels, that is, a ranking of players. Airlines do the same thing, meaning they have customer tiers, Diamond, Gold, Silver, and so on, as if they were their in-game points. And they get prizes for it and even free travel once they reach a certain final goal.

Still talking about airlines, customers still get incentives, and after a certain point you end up getting a different, special treatment, as if it were a way of saying “You're a special customer”. All of this is similar to what exists in games.

The use of Gamification can be used within a corporation among employees and also with the company's own customers.


What is Design Thinking

Design Thinking is an English word, which in Portuguese means Design Thinking.

It is the use of Design project methodology applied in business administration, and it can be used by any company or person.

Design Thinking is a user-centric business model.

An example: When a Design is going to design a chair, it draws thinking entirely about the user and not numbers or statistics.

Design Thinking is different from what we know today as Product Design, Design Thinking is the Design of intangible things, experiences, business models, ways of communicating, a different way of approaching and solving problems.

For Ysmar Vianna Gamification is the innovative implementation of solutions for companies. Design Thinking is the basis on which we can build gamification solutions for companies.

See more about Design Thinking 


Gamification Examples

How Can We Gameify a Strategic Planning Application

What is usually thought and companies ask: Once you already have the Strategic Planning, how do you convince that huge organization to do what was thought? For this you can build games that encourage the behavior of what you are wanting to do. It usually involves behavior within departments, behavior between departments, and then games can offer incentives in the form of earning more points, comparative participation between people, how they are walking in the game. Games can also be a great tool for getting people to argue. As a result of a Gamification process, in a game focused on Strategic Planning, we have the possibility of promoting a discussion of the themes, or how to implement this strategic planning.

You can use this process in the same way in others within a company.


Application of Gamification in the CallCenter area

In this area, the main objective of the Game is to encourage and engage in repetitive work.

CallCenter is usually a job for young people, usually a first job, very transient, a demotivating job, because in a receptive CallCenter, for example, you only hear people's misfortunes and sorrows.

Transforming the operator's area into a big game, where in this terminal players earn points for performing what they do, and earn points also for sharing information.

One of the things that worked very well, the customer has a very strong question that the operator cannot answer alone. Usually the operator asks for a moment and goes to consult the supervisor. The supervisor on the other hand has a lot of people he has to supervise and may not respond at the time, and he queues up the requests one after the other to be able to respond. Sometimes the question he needs to know, since he's a new guy, the guy next door knows the answer. So a mechanism was built in which some people in the cell are certified by the supervisor to give certain answers. So, when the operator has a question, instead of waiting for the supervisor, he puts his question in this game. If one of the people who is able to answer knows the answer, he can give the answer. The supervisor can also see these queries requests. Those who help get points, those who ask get points.

The game makes people motivated and we hope that with this game people will postpone leaving the company because we believe they will not want to miss the opportunity to move to the next level.

The examples above were taken from an interview given by Ysmar Vianna of the MJV to Rádio CBN.


Gamification in Education


What is the type of professional who works in the Gamification market

Usually those who come from the Software, Design and Marketers area.



Design thinking 



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